For targeted search marketing, consider using niche PPC networks like Adbrite. Just as Google’s “site targeteing” allows you to pick where you would like your ad to be displayed, AdBrite has specialized sites/publishers that host text ads and banner ads on their site. You simply create your ad, upload target URL, select your bid price …
PPC testing
Next time you have a concept or direct mail package you are about to launch, test it on PPC (Google, Yahoo, MSN) first. This is a great way to gauge general market sentiment that is cost effective and fast. Create your ads (if you already have headlines from a direct mail package, use ’em in …
10 “must ask” questions when doing a media buy
If you’re buying banner ads or other advertising spots on a website, it’s key to find out a few things before you sign your insertion order: 1. Competitive analysis. What’s the industry rates for that particular ad spot and placement?2. Competitive analysis. What ad units typically get the best click thru rates?3. Publisher placement. Will …
Leveraging Online Press Releases: Press for Pennies
Company achieved a milestone? Launching a new product? Uncovered interesting statistics from a survey? These are great reasons to create and distribute an online press release and increase your online presence and drive traffic to your website. Press releases are effective vehicles for creating buzz and assisting in your SEO (search engine optimization) efforts through …
Site Targeting: Optimize Your PPC Efforts
If you’re finding the Yahoo, Google or MSN universe is too broad and vast for your niche products (or budget), consider a smaller PPC network such as Miva, Kanoodle, Quigo or AdBrite. Each of these networks allow PPC site targeting as well as have specialized publishers/websites in their network. Their universe is much smaller than …